April Fools' Day is a popular folk festival that has emerged in the West since the 19th century, although it has not been recognized as a legal holiday by any country. But people are still passionate about participating in this festival.
For merchants chasing hot spots, April Fool's Day has also become a marketing day for all brands to gear up. Brains are wide open, frantically tidy up. While making people smile at the same time, deepen the recognition of the brand.
Xiaomi One Second Sleep Pillow
This April Fool's Day, Xiaomi Youpin released a blockbuster concept product-Speed Sleep Pillow.
The Xiaomi team said that the product adopts the principle of "brainwaves at the same frequency", equipped with EEG AIR airborne sensors, and precisely intervenes brain waves through the rTMS micro-control magnetic unit, which can help users solve sleep problems such as insomnia, multiple dreams, easy awakening, and waking up. Achieve "fall asleep in one second, touch the pillow and instantly". The product is currently being crowdfunded.
Isn't this product released on April Fools' Day really a joke?
Xiaomi Youpin said that this product is currently only a conceptual product for April Fools' Day, but it has a certain foundation in technology, and there may be real hope to meet consumers in the future.
Volkswagen changes its name to Volkswagen Tram
A few days ago, the official press release of the Volkswagen Group showed that Volkswagen has changed Volkswagen to Voltswagen, that is, from "Volkswagen America" to "Volkswagen Tram America."
Volks means people in German, Wagen means car, which together means Volkswagen; and Volts means Volts in English, which means changing Volkswagen to Volts. That is, Volt cars.
Since the incident occurred near April Fool's Day, many people who "eat melons" were skeptical.
Facing multiple media's verification, Volkswagen insisted that this was a conclusive fact and explained the reason for the name change in a statement. "The new company name indicates that Volkswagen will fully turn to electrification and pursue the goal of electric vehicle travel."
It wasn't until the afternoon of March 30 that Volkswagen admitted that the entire rebranding event was just an April Fool's Day marketing campaign in conjunction with the release of the ID.4 pure electric SUV in the United States. In response, public opinion was in an uproar. Many people said that this fake news is even suspected of manipulating stock prices.
The goose farmer will be the happy official again
On April Fool's Day in 2018, Tencent released a video of the AI Goose Factory project. In the video, Zhu Hua, director of Tencent's data center, turned into "AI Goose Factory Project Director" and announced his entry into the goose industry and is planning to build a mountain cave goose factory in Guizhou to bring AI technology into agriculture. The video introduces many cutting-edge technologies including "Goose Face Recognition" and "Goose Language Translation".
Among them, the development of goose language translation is the most difficult. Although the goose raising team has carried out deep learning and training on thousands of goose language corpora. However, since the pronunciation of a goose has only one accent, there are tens of thousands of meanings in one accent, and it is very difficult to learn. Therefore, the developers are studying ancient poems such as Luo Binwang's "Ying Goose" to solve the problem.
This year, Tencent released an article on the appointment of Yu Renjie (April Fool's Day) as Tencent's Chief Happy Growth Officer through its official WeChat account.
The article mentioned that Yu Renjie joined Tencent in 2011. He first proposed to move the company’s headquarters to Antarctica. He also took the lead in the development of “goose language recognition” technology. He also created the time acceleration code on April 1st last year. Employees with ideas and innovative spirit.
Lenovo internal volume notebook
This April Fool's Day, Lenovo released a "inside-rolling" notebook NEGION BOOK AF 2021, which can be rolled up like ancient bamboo slips. Lenovo said that they and the industry's leading screen manufacturer NGDO jointly developed this in-roll flexible screen, and brought a user experience beyond the traditional folding flexible screen. When it is folded and rolled in various angles, the internal structure of the fuselage will not be affected by the appearance of the fuselage or the external space, ensuring that the computer can be used normally in any scene. Even more amazing is that it can also be used to roll sushi.
Station B is green
This year’s April Fools’ Day Easter eggs at station B turned all “big members” into “little members”, and the font color of the nicknames of multiple UP owners also turned green. Station B also specifically launched the hair salon function for small members. Small members can get retro hairstyles randomly, which is really fun. However, this function is only valid for one day on April Fool's Day. It is a veritable April Fool's Day limited event.
Although the news of April Fool's Day cannot be taken seriously, the truthful words of the company may be hidden in these wild "jokes": the public has been seeking electric transformation for a long time, Xiaomi emphasizes science and technology to serve life, and Lenovo's ridicule is intensified.
Of course, fun often goes hand in hand with risk. On April Fools' Day in 2018, Musk made a joke about Tesla's bankruptcy. That day, Tesla's stock price fell by 5%, evaporating $8 billion. A joke of Volkswagen that is not funny this year. Today, when fake news is rampant, perhaps humor should become more cautious.
