On April 19, at the Shanghai Auto Show, a woman wearing a white T-shirt printed with "Brake Failure" stood on the roof of a Tesla car and shouted "Tesla Brake Failure". The woman was then taken away from the scene by staff.
On the 20th, the Shanghai police notified that one person was sentenced to administrative detention for 5 days and one person was given an administrative warning for disrupting public order.
At the same time, Tesla has also stood on the cusp of public opinion because of its tough attitude towards rights protection customers. Tesla China, which had stated that it "will not compromise", issued an apology late on the 20th.
In the incident, the owner of the rights activist claimed that Tesla failed to brake while driving and could not be stepped on. Tesla is required to unconditionally provide complete driving data half an hour before the accident. Tesla, on the other hand, proposed to jointly entrust a third party to inspect the brake system and agree on the use of the data through an agreement. The two parties could not reach consensus.
In fact, new energy vehicles collect a large amount of data through sensors while driving. These data will be directly transmitted to the cloud, and will not pass through the customer.
But traditional cars will use OBD system for fault recording.
The full name of OBD system is on-board diagnostic system. The OBD interface is generally located under the steering wheel. The OBD system allows maintenance personnel to quickly read the driving information or fault information fed back by the engine and other controllers, so that the vehicle can be repaired and adjusted more quickly and conveniently. If the customer needs it, he can also plug in the OBD data cable and read the data.
Of course, too complex driving data is of little use to users.
But in the dilemma of rights protection such as Tesla's rights protection car owners. If the accident is a traditional car, the car owner can get the driving data without communicating with the manufacturer. There is no need to worry about whether the manufacturer may tamper with the data.
Does the new energy vehicle still retain the BOD interface? In fact, most new energy vehicles still retain this interface, but the function has changed. It is usually used as a maintenance and debugging interface for controllers, BMS and other equipment, and no longer supports common protocols for fuel vehicles.
Therefore, most OBD devices on the market are useless when plugged into new energy vehicles. They either cannot identify any information at all or can only read the most basic information such as voltage and vehicle speed. For example, in the brake failure problem mentioned by the car owner, information such as whether the brake is stepped on, the force of stepping, and the displacement of the pedal cannot be identified and recorded. It can only be provided on the initiative of Tesla.
In fact, Tesla has been collecting driving data from users around the world to update its autonomous driving technology. These almost zero-cost massive driving data are the key to Tesla's leading position in the industry. But when customers need data to protect their rights, they take an arrogant posture, which really chills consumers.
Tesla has always been called the "Apple of the automotive industry." But when its corporate culture and product quality begin to be questioned, does it mean that all new energy vehicles at this stage are unreliable?
Of course not. New energy vehicles are still the trend of the times, but to stand out from the competition, they must be companies that have both technology and services.
This may be the renewed vitality of the old company, or it may be the new company that continues to strive for excellence. The huge market for new energy vehicles is enough to give birth to infinite possibilities.
After this lesson, Tesla also needs to find a better way to improve its car products and services, instead of relying on digital currency or being tied to the concept of capital markets.
Criticisms of Tesla products, especially safety-related concerns, should be as many as possible. Because cars are not only related to the safety of drivers, but also to the safety of all people, vehicles, and things on the road. A stronger sense of safety and service is the common requirement of all consumers for Tesla.
